Marketing - An Introduction
- Description
- Curriculum
- Reviews
The Marketing section is a core feature of the system. Whether it’s an enquiry, applicant & application/s or how you source your students through third parties like an Education Agent, knowing how it all comes together is vital for being able to setup and use the system. The system and your users will rely on how the Marketing section is setup to function correctly.
Please note: The lessons in the curriculum are laid out in a set sequence. Please follow the quizzes and assignments in the sequence that they appear, to ensure a smooth and easy progression through this course.
Outcomes
Once you have successfully completed the course, you should be able to:
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Understand the lifecycle of a student in the system and how each stage will have a flow on effect throughout the system
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Know what webforms are available for the system that you can use on your website
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Understand the Agents section for setup to be done correctly
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Know what Account Managers are and how they can help track and monitor team sales performance.
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Be able to identify what features you wish to use so they can be setup
Who is this course for?
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System administrators responsible for setting up the system for first time use
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Senior marketing staff who may be responsible for ongoing maintenance of the Marketing features in use by your institution
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Anyone who needs to understand how the various Marketing components are structured and their flow on effects
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3
Lifecycle of a StudentUnderstanding the lifecycle of a student and how each stage of the lifecycle links to core features in the system is critical. Each stage of the lifecycle will link to specific screens, processes and have specific reports linked to a stage. Whether it’s the enquiry, applicant & application or student & enrolment stages, knowing how it all comes together is vital for being able to use the system.
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4
Lifecycle of a student
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5
Webforms in TEAMS
Webforms allow colleges to easily collect and manage student data through their website. These customisable forms can be embedded for online submissions, and once completed, the data is automatically integrated into the student management software. This real-time integration reduces manual data entry and ensures efficient handling of student information.
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6
Webform in TEAMS
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7
Agents Overview
Agents are a third party provider of students who wish to apply to study in Australia. They mainly are used by colleges who enroll international students, however colleges with Australian students only can also use Agents if they use third party providers to send them students.
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Agents Overview
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9
Account Managers and tracking performance
Account Managers are a great way for your management to monitor the performance of your Sales & Marketing staff. If you don’t want to do this, you can also use them as Student Counsellors so that you can deliver a more customised service to your students.
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10
Account Manager
